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Overview

The purpose of the Bachelor of Arts in Product Design NQF7 specialisation develops versatile designers who create innovative solutions for everyday needs. Students engage with user-centred design, technology integration, and product development processes to create sustainable, functional, and commercially viable products. This pathway prepares graduates to work across industries, from consumer goods to tech-enabled products.

 

With a strong emphasis on human-centred design and usability, students learn to develop products that respond to real needs and enhance everyday experiences. The program integrates hands-on prototyping, CAD/CAM technologies, and manufacturing processes, enabling students to move confidently from concept to production. A key focus is placed on sustainability and lifecycle thinking, encouraging responsible design practices that consider environmental impact from creation to disposal. Through a balance of creativity, technical skill, and strategic thinking, students are prepared to drive innovation across diverse product sectors, shaping the future of design with purpose and impact.

Pricing

FromR 4 981.60p/m

Campus Locations

Cape TownGreensideOnline

Delivery Mode

Full Time, HybridFull Time, OnlinePart Time, Online

Next Intake Date

15 February '27

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School of Beauty & Health Science

Events and Open Days

Our Learning Methods

* As per Communique 2 of 2022 from the Council of Higher Education, all programs accredited for contact mode only may be offered in all delivery modes for the 2024 academic year.

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Contact us

OFFICE NUMBER

EMAIL

info@aie.ac

ADDRESS

1 Oracle Close, Midrand Johannesburg

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