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Overview

The Bachelor of Commerce in Marketing Management NQF7 is designed to equip students with the knowledge and skills required to drive an organisation’s success by understanding and engaging its markets. This degree provides a solid foundation in marketing principles, including market research, consumer behavior, branding, digital marketing, and strategic planning. By emphasising both creative and analytical marketing management, this program prepares graduates to play a pivotal role in crafting compelling campaigns, enhancing brand value, and aligning marketing strategies with business objectives.

 

Through coursework and practical experiences, students learn how to address contemporary marketing challenges, develop effective communication strategies, and leverage data-driven insights to make informed decisions. This qualification also prepares students to navigate evolving market trends, ethical considerations, and technological advancements, enabling them to contribute strategically to an organisation's growth and competitive advantage.

Pricing

FromR 2 420.00p/m

Campus Locations

Cape TownMidrandOnline

Delivery Mode

Full Time, HybridFull Time, OnlinePart Time, Online

Next Intake Date

15 February '27

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School of Beauty & Health Science

Events and Open Days

Our Learning Methods

* As per Communique 2 of 2022 from the Council of Higher Education, all programs accredited for contact mode only may be offered in all delivery modes for the 2024 academic year.

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Contact us

OFFICE NUMBER

EMAIL

info@aie.ac

ADDRESS

1 Oracle Close, Midrand Johannesburg

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